In February, we launched a tool called MORI– which stands for Measures of Our Reporting’s Influence. MORI is a WordPress plug in that was born of Chalkbeat’s fundamental belief that journalists can make a difference.
We’ve been using MORI for a couple months now with our reporters, and now we’re excited about the potential to share it with other newsrooms.
Today we set up this page, which includes a short MORI demo video and a link to a white paper we wrote at the request of the Bill & Melinda Gates Foundation (who also commissioned a memorable paper on impact by Richard Tofel of ProPublica last year).
If there is enough interest from other newsrooms to use MORI, our hope is that we can get more funding and resources to improve the technology and share it with other organizations.